4510 E Thousand Oaks Blvd
Westlake Village, CA 91362
         Phone:   805-497-9222

Executive Team


Gene C. Valentine
CEO & Board of Directors

Mr. Valentine founded Pacific Asset Group in May 1985. He agreed to acquire the sales force and assets of Financial West Group in January 1991 with his 50 registered representatives and annual sales of approximately $30,000,000. Prior to forming Pacific Asset Group, Mr. Valentine’s experiences included serving for four years as Vice President of Marketing for Christopher Weil & Co., a FINRA registered broker/dealer, and he was director of Real Estate Acquisitions for Windfarms, Ltd., an alternative energy subsidiary of Chevron USA.

 He also served as a stockholder and officer of Horizon Realty, a real estate brokerage firm located in San Francisco, following six years as a naval officer.

Mr. Valentine is a FINRA registered securities principal, received a BS degree from Bethany College, and attended the University of Vienna, Austria.



Michael De Luz  - President

Mr. De Luz is an accomplished securities executive with over 20 years of securities experience at all organizational levels. In this time, he has experience in numerous roles including wholesaling, sales management, business development, and executive leadership. Mr. De Luz is responsible for the daily operation of Financial West Group. Mr. De Luz joined Financial West Group in 2017 as President.

Mr. De Luz received his BS degree from Southern Illinois University (Cum Laude), MA degree from Webster University while serving as an active duty U.S. Marine for 10-years. His military occupational specialization was Air Traffic Control. After his final tour of duty, Mr. De Luz completed his MBA with Pepperdine University while working as a Financial Analyst for Pacific Life. Mr. De Luz holds the following FINRA securities licenses: 7, 24, 63, 66 and 27.

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